Those who claim that blogging is a dying practice are dead wrong.
If you don’t believe me, take a look at some of the most up-to-date blogging statistics I tracked down to show that content creation is still alive and well, and it isn’t going anywhere but up.
2021 Blog Statistics Overview:
- As of March 31, 2021, there were 5,168,780,607 internet users. (Source: Internet World Stats)
- On average, 7.5 million blog posts are published every day worldwide. (Source: Letter.ly)
- There are more than 1.8 billion websites on the worldwide web. (Source: Internet Live Stats)
- More than 600 million of those websites are blogs. (Source: GrowthBadger)
- There are 89,409 searches per second on Google. (Source: Semrush)
- The most popular blogging websites are:
- Tumblr – 528 million blogs (Source: Tumblr)
- Wix – 200 million blogs (Source: Wix)
- WordPress – 60 million blogs (Source: OptinMonster)
- More than 409 million people view over 20 billion pages each month on WordPress websites alone. (Source: WordPress)
- Last year, the average word count for Google first page results was 1,447 words. (Source: Backlinko)
- As of June 2021, Google dominates 87.76% of the search engine market. Bing has 5.56%, and Yahoo has 2.71%. (Source: Statista)
- Google’s website ranking algorithm relies on more than 208 factors when indexing websites. (Source: Backlinko)
Breaking Down the Numbers: Statistics on Blogging in 2021
Content marketing is already an industry valued at over $400 billion, on track to be worth more than $600 billion by 2024. The worth of content is being recognized now more than it ever has before, especially with the increase in online activity during the COVID-19 pandemic as well as the drive for organic traffic through search engine queries.
As of March 31, 2021, there were 5,168,780,607 internet users.
Breaking this stat down further, most of the internet users are in Asia. Here is the global distribution of internet users in 2021:
- Asia – 53.4%
- Europe – 14.3%
- Africa – 11.5%
- Latin America / Caribbean – 9.6%
- North America – 6.7%
- Middle East – 3.9%
- Oceania / Australia – 0.6%
On average, 7.5 million blog posts are published every day worldwide.
Most bloggers publish on a consistent schedule, which usually ranges between 2-6 posts per week and once a month. Very few bloggers post daily or multiple times per day.
One reason bloggers are posting less frequently is they’re taking longer to write each post. A current trend that is going to continue in the future is a focus on quality more than quantity.
Search engine optimization, aka SEO, is the practice of enhancing your website’s content and relevancy so articles rank higher in search engine result pages (SERPs). More and more content marketers are realizing the importance of organic search traffic. Studies show that SEO drives 1,000%+ more traffic than organic social media.
Because of the push toward producing highly relevant, well researched, up-to-date content that ranks well in Google and other search engines, bloggers are spending more time on their posts than they did in the past. They’re publishing less frequently, but they’re writing better content.
If you’re interested in seeing live stats, check out Worldometers to see the live count of blog posts published today!
There are more than 1.8 billion websites on the worldwide web. More than 600 million of those websites are blogs.
It’s difficult to pinpoint the exact number of websites that are active on the internet because there are many that are inactive or infrequently updated, but the current estimate is somewhere around 1.8 billion.
However, not all of those websites are blogs. This statistic reflects all types of websites, including ecommerce, portfolio, business, entertainment, media, nonprofit, educational, personal, et cetera. An estimated 600+ million blogs exist on those 1.8 billion websites.
There are 89,409 searches per second on Google.
Pre-pandemic, Worldometers showed the average search traffic on Google was 3.6 billion per day. Since March 2020, that number has been much higher — more like 6 billion searches per day. This increased level of search demand is already proving to be a major driving force in SEO and higher-quality content.
The most popular blogging websites are Tumblr, WordPress, Wix, Squarespace, and Blogger
Even though WordPress powers about 40% of the internet, Tumblr beats WordPress in the blogging sphere… by about 468 million. Tumblr is specifically a microblogging and social networking site, whereas WordPress hosts a much wider variety of website types, including blogs.
Other notable blogging platforms:
More than 409 million people view over 20 billion pages each month on WordPress websites alone.
When looking at only content management system (CMS) websites, 64.1% of them run on WordPress, which dominates the CMS market. WordPress has more than 8,500 official themes and 58,800+ plugins available to customize websites.
Last year, the average word count for Google first page results was 1,447 words.
This average was calculated from an analysis of 11.8 million Google search results. Other key findings Backlinko found in their study:
- Backlinks are important for search engine rankings. The first Google search result has, on average, 3.8x more backlinks than those ranked 2-10.
- The overall link authority for a website has a strong correlation with that site’s ranking. Higher link authority = higher rankings.
- No correlation was found between page load-time speed and ranking on the first SERP.
- Among the top 10 search results, word count was evenly distributed.
- Heavy HTML pages have the same likelihood of a high ranking as light web pages.
Even though the average word count on the first SERP was less than 1,500 words, HubSpot data recommends that blog posts be between 2,100 and 2,400 words for the best SEO ranking.
As of June 2021, Google dominates 87.76% of the search engine market. Bing has 5.56% and Yahoo has 2.71%.
There’s no denying that Google has a monopoly over search engine traffic. This is why SEO is so closely tied to Google’s updates and guidelines.
Google’s website ranking algorithm relies on more than 208 factors when indexing websites.
SEO is often oversimplified, but the truth is, it’s a complex process, and Google doesn’t openly broadcast every aspect of its algorithms.
At the end of the day, the most important tip to keep in mind when it comes to SEO is improving the user experience. Everything from engaging, useful content to overall readability — it all plays a part in the equation.
What are your thoughts? Did any of these statistics surprise you?
If you found this article helpful, check out more posts on the topic of writing.